Business Friday – Innovation

Today I heard a some news. Good news specially for our country, but good news for the rest of the world too.

Maldonado, Uruguay has seen the opening of the first School of innovation and business development in South America. Second in Latin America only to the “Universidad Madero” in Puebla, Mexico.

This is good news, because the concept of innovation and development has been taken too lightly for a long time in business schools. Innovation is a fundamental part of growing enterprises and markets around the world.

The university, located in Maldonado, about 120km from Montevideo, Uruguay, is offering a 4 year course that includes some very interesting subjects, like entrepreneurship, creativity and marketing in new environments, all very valuable concepts for a company.

No matter how big or how small, no matter if it deals in products or services, if they are b2b or b2c (business to business or business to customer),  innovation has to be on a companies prime cultural assets.

Heres the link to their site:

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Posted on August 5, 2011, in General, Ideas and concepts, News to share and tagged , , , , , . Bookmark the permalink. Leave a comment.

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